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Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

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Chapter 5

Analyzing and Monitoring Your Customers

IN THIS CHAPTER

check Monitoring your website traffic

check Interpreting the records left on your web server

check Using software to assemble reports on website usage

check Implementing techniques to gain more information from your visitors

check Asking your customers the right questions

check Updating your website to correct or improve performance

After you build your website, your next step is to ask, “How can I make my site better?” Your initial version is rarely your current version. You create your site, watch how users interact with you, make changes, watch how users react to those changes, make more changes, watch some more, and then repeat the process. This process is ongoing as you evolve your site to meet the changing needs of your customers.

Analyzing your website can tell you a lot about your business that other metrics (measurements) — such as sales volume, ...

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