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Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

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Chapter 6

Mastering Search Engines, Optimization, and Rankings

IN THIS CHAPTER

check Understanding how search engines operate

check Convincing other businesses to link back to your website

check Updating your web pages with the right keywords

check Arranging your web pages strategically

check Telling search engines about your website

check Moving up in the search engine rankings

If you earn prominent placement for your business where traffic is flowing, customers are more likely to stop by, look around, and buy something before they leave. Now, with the ever-growing and ever-changing nature of the Internet, many people are using search engines as their on ramp, or premier starting point for web browsing. After all, if potential customers think that they are going to end up at a search engine to find something, why wouldn’t they start there? As a consequence, search results are becoming the gateway to the Web, which ...

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