IN THIS CHAPTER
Pairing your storefront and your website in your customers’ minds
Making in-store customers an online offer (they can’t refuse)
Supporting and informing your customers
Giving customers a starring role
Some people who operate traditional bricks-and-mortar storefronts don’t consider what others may see as obvious: the connection between their storefront customers and their online business. These store owners may be concerned that if the bricks-and-mortar customers start using the websites, customers may stop visiting the store, buy less often, or even forget about the store altogether.
The more options you give your customers, the better chance you have of keeping them. Having your in-store customers take advantage of your online business can increase revenues — both in-store and ...