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Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

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Chapter 4

Making In-Store Customers Loyal Online Shoppers

IN THIS CHAPTER

check Pairing your storefront and your website in your customers’ minds

check Making in-store customers an online offer (they can’t refuse)

check Supporting and informing your customers

check Giving customers a starring role

Some people who operate traditional bricks-and-mortar storefronts don’t consider what others may see as obvious: the connection between their storefront customers and their online business. These store owners may be concerned that if the bricks-and-mortar customers start using the websites, customers may stop visiting the store, buy less often, or even forget about the store altogether.

remember A customer is a customer is a customer, whether he or she walks through your front door or pulls up the home page of your website.

The more options you give your customers, the better chance you have of keeping them. Having your in-store customers take advantage of your online business can increase revenues — both in-store and ...

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