O'Reilly logo

Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6

Troubleshooting the Transition to Online Retail

IN THIS CHAPTER

check Developing a return policy and sticking to it

check Figuring out how to make your back end work online

check Bringing together your bricks-and-mortar and online stores

check Increasing service and sales with alternative payment options

As you move your retail store online, you can always hope that things will go perfectly. In reality, you can expect a few minor bumps along the way. This chapter talks about navigating over the bumps and avoiding the big potholes after your site goes live.

The good news is that your customers probably won’t even notice most of the small issues that are to be expected when an e-commerce site launches. The secret to surviving is planning now for those situations most likely to cause you stress.

Handling Returns in the Store from Online Sales

Suppose that you have store policies already in place, but it’s now time to update your return or exchange policy. Given today’s high rate of fraudulent activity, you’re probably already wary (if not suspicious) of customers who hightail it back to your ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required