January 2017
Beginner
912 pages
23h 47m
English
Content preview from Starting an Online Business All-in-One For Dummies, 5th Edition
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Chapter 6
Troubleshooting the Transition to Online Retail
IN THIS CHAPTER
Developing a return policy and sticking to it
Figuring out how to make your back end work online
Bringing together your bricks-and-mortar and online stores
Increasing service and sales with alternative payment options
As you move your retail store online, you can always hope that things will go perfectly. In reality, you can expect a few minor bumps along the way. This chapter talks about navigating over the bumps and avoiding the big potholes after your site goes live.
The good news is that your customers probably won’t even notice most of the small issues that are to be expected when an e-commerce site launches. The secret to surviving is planning now for those situations most likely to cause you stress.
Handling Returns in the Store from Online Sales
Suppose that you have store policies already in place, but it’s now time to update your return or exchange policy. Given today’s high rate of fraudulent activity, you’re probably already wary (if not suspicious) of customers who hightail it back to your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.