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Starting an Online Business All-in-One For Dummies, 5th Edition by Joel Elad, Shannon Belew

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Chapter 2

Mastering the Amazon

IN THIS CHAPTER

check Listing items for sale in the Amazon Marketplace

check Going pro with a Pro Merchant seller’s account

check Getting on board other Amazon opportunities

It may be a jungle out there, but Amazon has strategically cleared a path for the willing online entrepreneur. That wasn’t always the case. You might recall the days when Amazon was launched and the idea of putting an entire bookstore online to make a (substantial) profit garnered its fair share of skepticism. The only thing about the site that got any attention back then was the big, wooden door that the company’s founder, Jeff Bezos, used as a desk! Well, a few things have changed.

Consider that Amazon earned around $107 billion in sales in 2015. That’s not too shabby for a guy who didn’t have a “real” desk. What’s more exciting is that the site has continued to create business opportunities for people like you by selling products on Amazon. Having a slice of that billion-dollar pie probably sounds good!

Amazon has established multiple selling strategies for you to use: Marketplace, Professional Seller plan, Fulfillment by Amazon, and aStore, to name a few. In this chapter, we show you how to ...

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