IN THIS CHAPTER
Determining when to modify your line of products
Restructuring your inventory
Testing the waters for the best replacement inventory
If you own a mature online business, you must master two tasks to maintain success. First, you have to nourish (or feed) your site in a way that keeps it healthy, productive, and growing. Second, you have to perfect your timing by creating a feeding schedule for your site and recognizing when it needs nourishment and care to expand.
The sale of products (or the lack thereof) is a good indicator of how well you’re doing on both counts. If your site has been around for a while, you know that stagnant sales say a lot about your online business — and what they say usually isn’t good.
If that’s your situation now, this chapter is for you! We explain how to fine-tune the feeding schedule, adjust your inventory, and change your product mix to rev up your sales — at the right time.
With inventory, you’re never deciding whether to drop a product; rather, you’re deciding when to do so. Think about the last time you went grocery shopping. Did ...