Book description
The tools you need to follow your dream of starting and running an online business!
With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
- Fund your business for success and future growth
- Use SEO strategically to drive traffic to a well-designed site
- Market your business effectively as an entrepreneur
- Stand out, build customer relationships, and sell on social media
- Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
Table of contents
- Cover
- Introduction
-
Book 1: Start-Up Essentials
- Chapter 1: Starting from Scratch
- Chapter 2: Turning Ideas into a Viable Internet Business
- Chapter 3: Getting Real: Creating a Usable Business Plan
- Chapter 4: Funding Your Online Business
- Chapter 5: Creating Policies to Protect Your Website and Customers
- Chapter 6: Setting Up Shop: What You Need for Online Efficiency
- Book 2: Legal and Accounting
- Book 3: Website Functionality and Aesthetics
-
Book 4: Online and Operating
- Chapter 1: Determining Your Revenue Model
- Chapter 2: Making Money with Affiliate Programs
- Chapter 3: Turning Information into Profit: From E-Books to Webinars
- Chapter 4: Paying with the Right Payment Options
- Chapter 5: Putting the (Shopping) Cart before the Horse
- Chapter 6: Taking Inventory
- Chapter 7: Fulfilling Expectations and Orders
- Book 5: Managing Security Risks
- Book 6: Online Marketing Basics
-
Book 7: Retail to E-Tail
- Chapter 1: Expanding Online to Keep and Grow Customers
- Chapter 2: Managing the Differences between In-Store and Online Commerce
- Chapter 3: Window Dressing for the Online Display
- Chapter 4: Revving Up with Mobile Marketing, Social Media, and More
- Chapter 5: Troubleshooting the Transition to Online Retail
- Book 8: E-Commerce Fundamentals
-
Book 9: E-Business for Nonprofits
- Chapter 1: Raining Donations: Fundamentals for Online Giving
- Chapter 2: Adding Online Moneymakers to an Existing Site
- Chapter 3: Growing an Active Donor Base: Your Virtual Community
- Chapter 4: Identifying Online Marketing Strategies That Fit the Cause
- Chapter 5: Legal Considerations for Nonprofit Organizations
- Book 10: E-Commerce Trends and Market Opportunities
-
Book 11: E-Commerce Advanced
- Chapter 1: Mapping the Digital Buyer’s Journey
- Chapter 2: Getting Personal with Content Marketing
- Chapter 3: Listening to the Voice of the Customer
- Chapter 4: Overhauling an Aging Online Business
- Chapter 5: Expanding Products to Increase Stagnant Sales
- Chapter 6: Transitioning a Small Site into Big Business
- Index
- About the Authors
- Connect with Dummies
- End User License Agreement
Product information
- Title: Starting an Online Business All-in-One For Dummies, 6th Edition
- Author(s):
- Release date: March 2020
- Publisher(s): For Dummies
- ISBN: 9781119648468
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