Chapter 1
Raining Donations: Fundamentals for Online Giving
IN THIS CHAPTER
Increasing value with online and social giving
Spreading the message and convincing decision-makers
Donations to nonprofits are seeing steady growth, but online and mobile giving are soaring. According to the annual Charitable Giving Report from Blackbaud (www.blackbaud.com), U.S. nonprofit organizations received nearly $32 billion in total donations in 2018, an average increase of nearly 2 percent over the previous year. The portion of online donations topped more than $2.7 billion.
The organization also found that online donations accounted for 8.5 percent of all giving for nonprofit organizations in 2018, and that has grown 9 percent since 2016. Small and medium-size nonprofit organizations saw the most growth in online donations, compared to large organizations. The average online donation in 2018 was $147. Even more encouraging is that new forms of online or digital giving, such as crowdfunding, peer-to-peer online giving, and social (media) giving continue to fuel more opportunities for giving for organizations of all sizes. And when it comes to how people want to give online, you cannot ignore the importance of mobile devices, where 24 percent of donations originate. This means that your website, ...
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