March 2020
Beginner
896 pages
24h 34m
English
Content preview from Starting an Online Business All-in-One For Dummies, 6th Edition
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Chapter 1
Mapping the Digital Buyer’s Journey
IN THIS CHAPTER
Defining the stages from browser to buyer
Picking apart the modern sales funnel
Fine-tuning the online buying process for a smooth ride
Information is power. There’s little debate that a well-educated buyer is a smart buyer, and the Internet has truly empowered today’s consumer online and off. That means that how and when a purchase is made has changed significantly in the last two decades. For example, despite the complexity of many business-to-business (B2B) purchases, Gartner Research shows that buyers spend only 19 percent of their time meeting with a vendor (the seller) when considering a purchase. And only 5 percent of their time may involve an actual salesperson! Why? Consider that analysts also estimate that as much as 70 percent of B2B buyers have already made or narrowed their decision to buy before seeking late-stage sales assistance from your business. For business-to-consumer (B2C) buyers, that number jumps to as much as 90 percent! Of course, this difference in buyer behavior isn’t too surprising. A B2C purchase is often less complicated (buyers simply complete the online check-out process) compared to a ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.