Starting an Online Business All-in-One For Dummies, 7th Edition

Chapter 2

Influencing for Attention and Customers

IN THIS CHAPTER

Writing product reviews

Being an online influencer

Building a connection as an influencer with your audience

Many years ago, a traditional way to draw attention to your business was issuing a press release. Today, publicity and attention can come in many forms, and by using the Internet, you can differentiate yourself and your company to attract customers in lots of ways. You’ve probably heard the saying, “There’s no such thing as bad publicity.” Well, if your customers are unhappy and advise everyone they know to avoid your business, we’re sure such publicity won’t help your bottom line.

You must be out among the community you depend on to build a relationship for customers to connect and use your business. You not only gain a sense of what customers want and need in their lives, but also connect with the community to help sell the story of you and your business. Consider the time you spend online reaching out to your community as an investment. You’re building intangible relations, the goodwill that a positive company can generate, and the reason why these customers should shop with you and not someone else.