If you are going to invest in shares directly, you need to have a strategy. Your strategy should reflect your own circumstances, responsibilities and tolerance for risk. Your professional adviser can help you in developing this strategy — and you should seek independent financial advice from your adviser before making investment decisions.
A strategy can be thought of as a set of rules or guidelines that are adhered to consistently over time.
The strategy is always the focal point — and remember: it is not really a strategy if you don’t adhere to it. But having a strategy does not preclude you from losses and it is during periods of adversity that your ability to stick to your strategy will be tested.