Chapter 3

Can You Do the Business?

IN THIS CHAPTER

Bullet Figuring out what you want from a business

Bullet Checking out various ventures

Bullet Taking a skills inventory to identify any gaps

Bullet Deciding whether to make a product yourself or buy it

Governments are keen to foster entrepreneurship: New businesses create jobs for individuals and increased prosperity for nations, which are both primary goals for any government. If those new firms don’t throw people out of work when recessions start to bite, supporting them becomes doubly attractive.

But people – you included – don’t start businesses or grow existing ones simply to please politicians or to give their neighbours employment. They have many reasons for considering self-employment. The idea of escaping the daily grind of working for someone else and being in charge of their own destiny attracts most people. But despite the many potential benefits, they face real challenges and problems, and self-employment isn’t a realistic option for everyone.

The questions you need to ask yourself are: Can I do it? Am I really the entrepreneurial type? What are ...

Get Starting & Running a Business All-in-One For Dummies, 4th Edition (UK) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.