October 2023
Beginner
688 pages
18h 52m
English
Content preview from Starting & Running a Business All-in-One For Dummies, 4th Edition (UK)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6
Researching Your Customers and Competitors
IN THIS CHAPTER
Targeting and reaching prospective customers
Understanding why customers buy
Looking at your product
Getting a handle on your competitors
Evaluating your market share
Working out what market research is worth to you
Every marketer mulls over the same questions: Who are my customers? How did they hear about me? Why do they buy from me? How can I reach more people like them? Who am I going to be competing against? How much is it worth to find the answers?
Successful businesses use the answers to these questions to influence every product design, pricing, distribution and communication decision they make. This chapter focuses on the person with an interest in your product or service and an open wallet and the person who is also after a slice of the action.
Whether your business is starting up, running at full pace or ...
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