October 2023
Beginner
688 pages
18h 52m
English
Content preview from Starting & Running a Business All-in-One For Dummies, 4th Edition (UK)
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Chapter 1
Thinking Strategically
IN THIS CHAPTER
Discovering how strategy can make a difference
Exploring low-cost leadership, differentiation and focus strategies
Examining other strategic alternatives
Devising your own strategy
In this chapter, you find out how to formulate a strategy for your company that’s in keeping with its basic mission. First, you explore why strategy is so important to the business-planning process. You then examine what it means to have a strategy and when that strategy works best, and review several basic strategies that you can apply across many industries.
These off-the-shelf strategies include efforts to
- Be the low-cost provider
- Differentiate your products
- Focus on specific market and product areas
You also find out about several other general strategic alternatives, which answer questions such as ‘What does it mean to become more vertically integrated as a company?’ and ‘How should you act when you’re the market leader or a market follower?’ Finally, you consider some useful pointers for creating a strategic blueprint for your own company.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.