October 2023
Beginner
688 pages
18h 52m
English
Content preview from Starting & Running a Business All-in-One For Dummies, 4th Edition (UK)
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Chapter 2
Managing More than One Product
IN THIS CHAPTER
Working with the life cycle of the product or service
Discovering ways to grow
Managing the products in your portfolio
Expanding online
Buying out a business competitor
Watching over a product or service as it makes its way through the cold, cruel marketplace is an awesome responsibility. It requires a major commitment of time and resources, as well as a great deal of careful planning. First, you have to understand what’s required for the product to be successful. Which attributes and aspects should you stress? How do you make sure that people take notice (and like what they see)? What must you do to support and guide your product or service along the way, getting it into the right hands? You want to take advantage of opportunities as they appear. At the same time, you have to worry about the threats and competitive pressures that are lurking out there.
Does this sound a lot like rearing a child? Well, your product’s your baby, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.