CHAPTER 1

UNLEASHING THE VALUE OF DATA

In this chapter

  • What are the three types of analytics, and how do they differ in terms of complexity, required maturity, and potential value generation?
  • How can organisations shift from traditional operating models to digital ones that maximise the value amplification of data analytics?
  • What is really ‘revolutionary’ in how data analytics brings value to entire industries, and how can we benefit from this?
  • How does the Flywheel Effect of data analytics create a virtuous cycle of value creation in organisations?

Data is nothing if you can’t turn it into value. Although data abounds around us, unlocking its potential business value remains such a rare commodity. This is why our journey must start ...

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