CHAPTER 4

LEVERAGING MACHINE LEARNING FOR VALUE CREATION

In this chapter

  • What do we mean by terms like AI, machine learning, GenAI, and how do they relate?
  • What’s the ‘machine learning way’ of doing things, and how does it really differ from the Traditional Way?
  • Which family of algorithms can solve which type of real-world business issues?
  • How can we manage critical aspects such as validation, overfitting, bias and explainability when evaluating the business fitness of AI capability?

‘Machines can learn how to work for you.’ This simple statement embodies the attractive promise of adopting artificial intelligence into a business. When we hear and fantasise about AI at work, it’s natural to fall into the temptation of thinking that technology ...

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