Chapter 1

Are You Ready for Entrepreneurship?

OK, so you think you want to be an entrepreneur. Up until the 1990s, most people equated the word “entrepreneurship” with people who were risk-takers or nonconformists, usually unable to work in a corporate environment. It was a small segment of the population who were willing to take what most perceive as very high risks.

Most people believe that entrepreneurs are risk-takers. In truth, that is far from the reality. Entrepreneurs are certainly an adventurous group, but most would not describe themselves as aggressive risk-takers. More often they are passionate about an idea and carefully plan how to put it into effect. Most entrepreneurs are more comfortable with managed risk than with dangerous ...

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