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Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises by Derek Lidow

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PREFACE

The objective of this book is to help entrepreneurs succeed—all types of entrepreneurs, in all stages of developing their idea into a tangible enterprise. The premise of this book is that entrepreneurs, not ideas, lead their enterprises to success. These pages describe fundamental capabilities that enormously enhance an entrepreneur's chances of success; capabilities that can be enhanced through understanding and practice. This book takes a very different tack from what you find in most books on entrepreneurship, or even what you find in most business books. We do not talk about money, or products, or customers. We do talk about how you and the people you find and motivate need to work together in order to produce more value than you ...

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