4
Building Relationships
Changing the world based on your idea requires that you get other people to help you. This chapter is about how you can create new relationships and strengthen existing relationships that you will need to launch and grow any enterprise. The relationship-building concepts I introduce here are simple yet extremely powerful. To illustrate the potency of these concepts, I use two different real cases, with the first one involving a new company initiated by a family. I have chosen to use a small family business case to start the discussion of relationship building because the simplicity of the enterprise focuses the attention of the case on the dynamics of the relationships involved and creates a solid foundation from which ...
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