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Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises by Derek Lidow

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APPENDIX E

Relationship Building and the Benefits and Costs of Cooperation, Competition, and Retreat

All relationships are formed when two people have at least one shared objective. A shared objective is any change that two people care about, but they do not have to agree how the change should be accomplished.

There are three types of relationships:

  • Cooperative: When both parties agree how they will share the costs and benefits of achieving the shared objective
  • Competitive: When either or both parties do not agree how they will share the costs and benefits of achieving the shared objective
  • Retreating: When either or both parties do not care how the costs or benefits of achieving the shared objective will be shared

Each category of relationship ...

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