Startup, Scaleup, Screwup.

19Ghost Writer in the Sky

Set yourself up for content marketing and e-mail marketing with a Content Calendar and a Content Backlog.

 

• “Survey of content topics”
• “Hiring scorecard”
• “Next team offsite”

The issues of the day appeared in the chat window during our Daily Cafe. I added that I wanted to discuss an update to our corporate website and another team member on our video call mentioned that our blog needed more articles. It seemed our team had plenty of writing to do.

I wouldn’t be where I am today if I hadn’t started writing. When you believe you have something meaningful to contribute to the world, you have to get your message out. This doesn’t need to be in written form. It could be audio or video or any combination of formats. The details don’t matter for now. You are an entrepreneur or intrapreneur and you have a few things to say. When you decide to communicate something interesting to the world, you take your first step in content marketing.

Start your content marketing earlier rather than later. The best moment is when you start thinking about your product or service, or when you created a Product Vision, in the Initiation stage (1). It takes a long time to reap the benefits of content marketing. And it’s hard to keep up the discipline and produce a steady stream of content that supports your product or service and that will attract customers, employees, and business ...