Chapter 8Growing Up

Going from building a product to building a company—and messing up along the way

As we started hiring in San Francisco, we probably felt more comfortable hiring engineers and technical people than we did for other roles. The technical side was our turf; for that, we mostly knew what we were looking for. But when it came to other roles, we didn't know what we were doing. Design and marketing were areas that we cared about profoundly. But we had very little experience hiring product designers or marketers, and we had a hard time framing what we needed. The world of product management was an issue in itself. I think we didn't intrinsically understand that the people speccing and defining the product were a separate species ...

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