© JP Silva 2020
J. SilvaStartups in Actionhttps://doi.org/10.1007/978-1-4842-5787-6_4

4. Year One of Plenty Of Fish (POF)

JP Silva1  
(1)
Toronto, ON, Canada
 
PlentyOfFish (POF) (www.pof.com) is an online dating service founded by Markus Frind (Figure 4-1). In July 2015, when it was sold to the Match Group for $575 million, it was serving close to 100 million end-users globally.

A screenshot depicts the homepage of Plenty of Fish, which has the login option and lists information about finding the one, our community, and about us.

Figure 4-1

Screenshot of the landing page of pof.com as of January 2020

The first year account that follows is based on a phone ...

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