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Etsy (www.etsy.com) is an e-commerce web site focused on handmade or vintage items and supplies founded by Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell (Figure 5-1). In April 2015, when it started trading on the NASDAQ at a valuation of more than $3.5 billion, it was generating total merchandise sales of more than $2.3 billion annually.
A screenshot of Etsy's home page demonstrates several handcrafted, vintage, custom, or unique designs, as well as their corresponding reviews and photos.
Figure ...
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