1
Presenting andOrganizing Data
How Not to Present Data
Steve was an undergraduate business student and currently performing a 6-month internship with Telephone Co. Today he was feeling nervous as he was about to present the results of a marketing study that he had performed on the sales of mobile telephones that his firm produced. There were 10 people in the meeting including Roger, Susan, and Helen three of the regional sales directors, Valerie Jones, Steve’s manager, the Head of Marketing, and representatives from production and product development. Steve showed his first slide as illustrated in Table 1.1 with the comment that “This is the 200 pieces of raw sales data that I have collected”. At first there was silence and then there were ...
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