New Challenges We Face and Five Rules to Live By
Several trends have emerged that are radically changing the way we interact with one another and are making the job of successfully promoting one's company ever harder by the minute. Three of these trends are:
- The more we use the Internet, the more advertising loses the emotional appeal it needs to close a sale (the net effect of a small screen and often poor sound quality).
- The breakup of the traditional family unit means millions of people crave one-on-one companionship and seek it through using digital dating services that provide an endless stream of possible matchups.
- Belonging to something with potential celebrity status, no matter how fleeting, has never been more important and sought after. ...
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