Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Mr. Whipple

Toilet paper is just not exciting. Yet Charmin managed to create a quirky character who was instantly memorable being eternally plagued by supermarket customers.

Pity poor Mr. Whipple, guardian of the Charmin display, who worked so hard to keep the product at its peak. Your attention was grabbed and you watched intently as Mr. Whipple caught the next culprit who squeezed the Charmin.

Mr. Whipple made Charmin seem so soft and enticingly squeezable, you felt as if you had to try some yourself—in the privacy of your own home, without being stalked by Mr. Whipple. Great call to action. A top-rate example of making one product stand out in its category.