The Great, the Good, the Bad, and the Ugly
I have randomly selected campaigns from newspapers and magazines during the fall of 2010 and spring of 2011, to demonstrate how difficult many of today's print ads are to read and comprehend.
Two Great Ads
In the earlier edition of this book I had no “great” category, but I am happy to report that despite very few print ads measuring up to a level of fantastic, I have found two that actually qualify.
Hyundai Here's a company that thinks out of the box—a lot. Who would ever show a car ad today with no car? This is a terrific eye catcher to make the point you never have to worry about the reliability of Hyundai. Just keep flipping steaks in the backyard and relax. Another Hyundai ad is praised below.