Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

Steve's Three Tips to Better E-mail Interaction with Consumers

1. Tell all customers and prospects at every opportunity that your e-mail policy is simple—you do not sell their e-mail address to other companies or allow other companies to pitch your customers using the e-mail address the consumer gave you.
2. Tell all customers and prospects that they should go to your web site, register, and fill out a preference survey indicating what products and services you offer that they want to hear about and when. They should also be asked how often they wish to receive e-mail announcements from you—daily, twice a week, weekly, monthly, or rarely.
3. Your outbound e-mail should always be signed by a real person from your company, and the recipient should be allowed ...