Chapter 4

Chapter 4

Establish a leadership mission

Beyond understanding your personal motivations to lead, you also need to think about leadership mission: the impact you want to have and the difference you want to make

Understanding what motivates you to lead is an important start. You also need to focus on a parallel purpose question: what do I want to achieve as a leader? Beyond my own personal fulfilment, what is the mission that drives me?

If you had the chance to interview a leader like Mark Zuckerberg, Arianna Huffington or Bill Gates about what motivates them, it’s unlikely you’d hear too much about money, status and reputation. They’re much more likely to talk to you about harnessing the power of technology to change ...

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