2What Is Adherence?

In business and in life, the game is usually won by those who can consistently execute a well-thought-out strategy. In other words, winners stick with it—they practice adherence.

Adherence is the ability to consistently execute. Not coincidentally, the word “adherence” appears to have originated in the 1500s from the French word “adherer,” which means “to stick to.”1 Adherence is the critical link between strategy (knowing) and results (doing). Therefore, it is the solution to the knowing-doing gap. Winning requires adherence because successful execution of your plan is not a one-time event but rather steady progress over an extended period of time.

No discussion about the concept of adherence would be complete without mentioning ...

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