3The Role of Strategy

The quality of your strategy is certainly important in order for your team to win. However, it is not the primary factor in seizing victory. The primary factor in winning is adherence. Winning is achieved through adherence. Winning depends less on a brilliant plan than on consistent actions.

While it may at first seem counterintuitive, research shows that adherence is indeed more important than the quality of your plan. Fortune magazine and the Hay Group studied the issue of strategy execution. The researchers found that virtually all the companies in the study:

•  Saw strategy as important

•  Had detailed implementation plans

•  Used strategy to help identify what to stop doing.1

All the companies seemed to talk the “planning ...

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