6Keep It Simple

Keeping things simple helps your team stay focused. This seems like it should be easy enough, but as billionaire investor Warren Buffett says, “There seems to be some perverse human characteristic that likes to make easy things difficult.”1 We do, in fact, live in a complex world of advancing technology, global competition, brand abundance, unprecedented variety of sales and distribution channels, and blossoming new work arrangements and organizational structures. Despite all this we argue that over the past 25 years, the core principles of running an enterprise and adhering to a plan remain unchanged. Business gurus like Peter Drucker and Tom Peters might even say that the basics of business haven’t changed in 50 years.

Discerning ...

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