11Treasure Your Talent

It’s hard to lose when you have great talent, and it’s hard to win without it. In fact, in a study of Fortune’s world’s most admired companies, one of the three common themes among top performers in every industry was “achieving success through people.” The study’s authors concluded, “‘Our people are our greatest asset’ may sound like a platitude, but our research shows that for the World’s Most Admired Companies, it’s core to their success.”2

In today’s fast-moving business environment, competitors can quickly neutralize nearly every advantage you have, whether it’s your distribution channels, technology, access to capital, or lower production costs. Every advantage, that is, except your talent. While you should value ...

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