16Paint the Picture

We have discussed sharpening focus and building competence. These are the things that capture employees’ minds. To capture their hearts and ignite their passion, you must meet one of their most basic psychological needs—the need to contribute to something bigger, to paint the picture of the deeper purpose behind their jobs.

Cheryl Johnson is a client and a corporate leader with Ulta Beauty, a rapidly growing retailer of beauty products and services. During one particular discussion, we talked about how painting the picture can ignite a passion for people to go the extra mile. Cheryl was reflecting on one of her first jobs as a dishwasher in a hospital. Interestingly, she didn’t see her job as that of only a dishwasher. Most ...

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