Chapter 2

How sticky notes support cognitive and socio-cognitive processes in the generation and exploration of creative ideas

Linden J. Ball 1 , and Bo T. Christensen 2       1 School of Psychology, University of Central Lancashire, Preston, Lancashire, United Kingdom      2 Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark

Abstract

This chapter overviews the nature of creative cognition, adopting a dual-process framework whereby idea generation typically involves the operation of implicit, associative processes that drive the generation of so-called “preinventive forms”, whereas idea exploration typically involves the operation of explicit, analytic processes that develop and evaluate these preinventive ...

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