WMM has begun working with the Girl Scouts, which is revamping its image in honor of its 100th anniversary. This makeover is spearheaded by Davia Temin, the crisis management and marketing expert who serves as the Girl Scouts’ first vice chair and chair of fund development, the number two gal in an organization with 3.2 million volunteers and 59 million living alumnae.

As an only child raised in Cleveland, Temin sold more Girl Scout cookies than anyone in her state, and she says the Girl Scouts provided a window onto entrepreneurship that wouldn’t have opened otherwise. “I didn’t have entrepreneurs in my family. They were all corporate people or teachers or scientists,” she says. “When I got to be successful in my own company, the ...

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