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Stockfotografie by Robert Kneschke

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NRT
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tÉäÅÜÉ=oÉèìáëáíÉå=åìíòÉå\= NMKP
Mieten statt kaufen
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Unpassende Requisiten
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ìåÇ=Öêç=ëÉáå=ëçääÉåK=tÉäÅÜÉ=Ç~ë=ëáåÇI=âååÉå=páÉ=ãáí=ÉáåÉã=ëÅÜåÉääÉå=_äáÅâ
áå=ÇáÉ=cçíçë~ããäìåÖ=ÑÉëíëíÉääÉåI=ÇáÉ=áÅÜ=áã=h ~éáíÉä=Êfåëéáê~íáçåÂ=îçêÖÉëíÉääí
Ü~ÄÉK=t~ë=ïáêÇ=áå=~åÇÉêÉå=cçíçë=ÄÉåìíòí\
a~ë=pìÅÜÉå=ÇÉê=é~ëëÉåÇÉå=oÉèìáëáíÉå=ÖÉÜêí=~ìÅÜ=òìê=qêÉåÇêÉÅÜÉêÅÜÉI=ÇáÉ
áÅÜ=áã=ÖäÉáÅÜÉå=h~éáíÉä=Éêâä®êí=Ü~ÄÉK=a~ãáí=ãÉáåÉ=áÅÜ=åáÅÜí=Ç~ë=pìÅÜÉå=ÇÉê
_ÉòìÖëèìÉääÉåI=ëçåÇÉê å=ÇáÉ=pìÅÜÉ=Ç~å~ÅÜI=ïÉäÅÜÉ=oÉèìáëáíÉå=Ñê=ïÉäÅÜÉå
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NRU
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tÉåå=ãÖäáÅÜI=Ñê~ÖÉÅÜ=ÖÉêåÉ=cêÉìåÇÉI=_Éâ~ååíÉ=çÇÉê=jçÇÉäëIáÉ=Ü~ìéíJ
ÄÉêìÑäáÅÜ=áå=ÇÉê=_ê~åÅÜÉ=~êÄÉáíÉåI=îçå=ÇÉê=áÅÜ=cçíçë=ã~ÅÜÉå=ãÅÜíÉK
pç=Ü~ííÉ=áÅÜ=ãáí=ÉáåÉã=jçÇÉäI=ïÉäÅÜÉë=îçå=_ÉêìÑ=^êÅÜáíÉâí=ï~êI=íÜÉãÉåÄÉJ
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ÄÉëçêÖíK=a~ë=jçÇÉä=âä®êíÉ=ãáÅÜ=àÉÇçÅÜ=~ìÑI=Ç~ëë=ÇáÉ=ÖÉäÄÉå=eÉäãÉ=ÉÜÉê=îçå
ÇÉå= _~ì~êÄÉáíÉêå= ÖÉíê~ÖÉå= ïÉêÇÉåI= ï®ÜêÉåÇ= ÇÉê= ^êÅÜáíÉâí= ÉáåÉå= ïÉáÉå
eÉäã=íê®ÖíK=ÅâäáÅÜÉêïÉáëÉ=Ü~ííÉ=Éê=ëÉäÄëí=ë ÉáåÉå=ïÉáÉå=pÅÜìíòÜÉäã=ìåÇ
ÉáåáÖÉ=^êÅÜáíÉâíìêÉåíïêÑÉ=ãáíÖÉÄê~ÅÜíK
cê=ÉáåáÖÉ=pÜççíáåÖë=áå=w~Üåä~Äçêë=Ü~ííÉ=áÅÜ=ÖÉéä~åíI= Ç~ëë= ÇáÉ= jáí~êÄÉáíÉê
ïÉáÉ=háííÉä=íê~ÖÉåK=fÅÜ=äáÉ=ãáÅÜ=îçå=ÇÉå=jáí~êÄÉáíÉêå=àÉÇçÅÜ=ÖÉêåÉ=ÄÉäÉÜJ
êÉåI=Ç~ëë=Ç~ë=ëÅÜçå=ä~åÖÉ=åáÅÜí=ãÉÜê=Äê~åÅÜÉåÄäáÅÜ=ëÉá=ìåÇ=ëí~ííÇÉëëÉå
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Éíï~ë=~åÇÉêÉë=~äë=Éáå=_êç=Ç~êëíÉääÉåK=tÉåå=Ç~ë=ÖÉïåëÅÜí=áëí=Ó=ÖìíK=tÉåå
åáÅÜíI=äáÉÄÉê=~ìÑ=Ç~ë=tÉëÉåíäáÅÜÉ=âçåòÉåíêáÉêÉåK
báåÉ=cçíçÖê~Ñáå~ííÉ~äÉÑê~ÖíIìãÜêÉ=_ìëáåÉëëJcçíçëÉá=_áäÇ~ÖÉåJ
íìêÉå= åáÅÜí= ëç= Öìí= ~åâçããÉå= ìåÇ= _ÉáëéáÉäÄáäÇÉê= ÖÉòÉáÖíK= a~ê~ìÑ= ë~áå
j~åå=~ã=äÉÉêÉå=pÅÜêÉáÄíáëÅÜI=Ç~ÜáåíÉê=Éáå=oÉÖ~ä=ãáí=ïÉåáÖÉå=^âíÉåI=e~åíÉäå
ìåÇ=qìééÉêï~êÉJaçëÉåK=fÜê=ïìêÇÉ=ÖÉê~íÉåI=e~åíÉäå=ìåÇ=qìééÉêï~êÉ=ïÉÖJ
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pÅÜêÉáÄíáëÅÜÉ= ëÉäíÉåK= aáÉ= cçíçÖê~Ñáå= ÉêïáÇÉêíÉI= Ç~ëë= áÜê= j~åå= ëÉáå= bëëÉå
áããÉê= áå= qìééÉêï~êÉJaçëÉå= òìê= ^êÄÉáí= ãáíå®ÜãÉ= ìåÇ= Ççêí= ~ìÅÜ= e~åíÉäå
Ü~ÄÉI= ìã= Éíï~ë= ^ìëÖäÉáÅÜ= òìê= pÅÜêÉáÄíáëÅÜí®íáÖâÉáí=òì= Ü~ÄÉåK= a~ë= áëí= ÇáÉ
oÉ~äáí®íK=píçÅâÑçíçÖê~ÑáÉ=áëí=àÉÇçÅÜ=åáÅÜí=açâìãÉåí~êÑçíçÖê~ÑáÉI=ëçåÇÉêå=ëáÉ
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Ü~ããÉêK= aÉê= ïáêÇ= åìê= áå= ÇÉå= rp^= áã= dÉêáÅÜí= ÄÉåìíòíI= ~ÄÉê= ÇìêÅÜ= eçäJ
äóïççÇÑáäãÉ=ìåÇ=rpJpÉêáÉå=ëíÉÜí=ÇÉê=oáÅÜíÉêÜ~ããÉê=Ñê=îáÉäÉ=jÉåëÅÜÉå=~äë
póãÄçä=Ñê=gìëíáò=ìåÇ=dÉêÉÅÜíáÖâÉáíK=sáÉäÉå=áëí=åáÅÜí=ã~ä=ÄÉïìëëíI=Ç~ëë=ÇÉìíJ
ëÅÜÉ=oáÅÜíÉê=âÉáåÉ=e®ããÉê=ÄÉåìíòÉåI=ìã=áÜêÉ=rêíÉáäÉ=òì=îÉêâåÇÉåK=^ÄÉê
Ç~=Éáå=j~åå=áã=^åòìÖ=åìê=ãáí=^âíÉå=ìåíÉê=ÇÉã=^êã=ÜÅÜëíÉåë=~äë=j~å~ÖÉê
òì=ÉêâÉååÉå=áëíI=ÜáäÑí=ÇÉê=qêáÅâ=ãáí=ÇÉã=oáÅÜíÉêÜ~ããÉêI=ìã=áÜå=ëÅÜåÉää=~äë
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eáÉê=ÉáåáÖÉ=_ÉáëéáÉäÉI=ïáÉ=ãáí=òïÉáI=ÇêÉá=ÉáåÑ~ÅÜÉå=oÉèìáëáíÉå=Éíï~ë=Ç~êÖÉJ
ëíÉääí=ïÉêÇÉå=â~ååW
b háííÉä=H=píÉíÜçëâçé=Z=açâíçê
b áÉê=eÉäã=H=oçääÉåîÉêé~ÅâìåÖ=Z=^êÅÜáíÉâí
NRV
pql`hclqldo^cfb
tÉäÅÜÉ=oÉèìáëáíÉå=åìíòÉå\= NMKP
b _ä~ìÉ=i~íòÜçëÉ=H=pÅÜêìÄÄÉê=Z=mìíòã~å åLJÑê~ ì
b dÉäÄÉê=eÉäã=H=e~ããÉê=Z=_~ì~êÄÉáíÉê
b iìÑíëÅÜä~åÖÉå=H=iìÑíÄ~ääçåë=H=m~êíóÜíÉ=Z=m~êíó
b pâáã~ëâÉ=H=_êÉÅÜÉáëÉå=Z=báåÄêÉÅÜÉê
b pçååÉåÄêáääÉ=H=dáí~êêÉ=Z=oçÅâëí~ê
b kçíáòÄäçÅâ=H=jáâêçÑçå=Z=oÉéçêíÉê
Abbildung 10.2
Klemmbrett und Mikrofon
machen aus einer Frau eine
Journalistin.
Requisiten vorbereiten
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îçê= ~ääÉã= Ñê= ëçäÅÜÉ= oÉèìáëáíÉåI= ÇáÉ= ä~åÖÑêáëíáÖ= ìåÇ= ~ìëëÅÜäáÉäáÅÜ= Ñê= ÇáÉ
píçÅâÑçíçÖê~ÑáÉ=ÄÉåìíòí=ïÉêÇÉå=ëçääÉåK
a~òì= ò®Üäí= òìã= _ÉáëéáÉä= Ç~ë= båíÑÉêåÉå= àÉÖäáÅÜÉå= qÉñíÉëI= ~ääÉê= içÖçë= ìåÇ
j~êâÉåå~ãÉåI=ëçÑÉêå=Ç~ë=çÜåÉ=Öê∏≈ÉêÉ=_ÉëÅÜ®ÇáÖìåÖÉå=ãÖäáÅÜ=áëíK=^äíÉêJ
å~íáî= âååÉå= içÖçë= ~ìÅÜ= ÄÉêã~äí= ïÉêÇÉåK= cê= ÇÉå= c~ääI= Ç~ëë= Ç~ë= åáÅÜí
ãÖäáÅÜ=áëíI=Ü~ÄÉå=îáÉäÉ=píçÅâÑçíçÖê~ÑÉå=ïÉáÉëI=Öê~ìÉë=ìåÇ=ëÅÜï~êòÉë=qÉñJ
íáäÄ~åÇ= áå= ÇÉê= cçíçí~ëÅÜÉI= ãáí= ÇÉã= ëáÉ= ÄÉá= pÜççíáåÖë= ëÅÜåÉää= içÖçë= çÇÉê
j~êâÉåå~ãÉå=~ÄâäÉÄÉå=âååÉåK
NSM
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oÉèìáëáíÉåh~éáíÉä=NM
^âíÉåçêÇåÉê=òìã=_ÉáëéáÉä=ÑääÉ=áÅÜ=ãáí=ÖÉåìÖ=m~éáÉêëÉáíÉåI=Ç~ãáí=ëáÉ=áååÉå
åáÅÜí=äÉÉê=~ìëëÉÜÉåK=aáÉ=içÖçë=~ìÑ=lêÇåÉêêÅâÉå=ïÉêÇÉå=ëÅÜï~êò=ÄÉêã~äí
ìåÇ=åÉìíê~äÉ=qáíÉä=~ìÑ=ÇÉå=oÅâÉå=ÖÉëÅÜêáÉÄÉåK=pÅÜìäí~ÑÉäå=ïÉêÇÉå=îçê=ÇÉã
pÜççíáåÖ=~ÄÖÉïáëÅÜíI=p~äòëíêÉìÉê=ìåÇ=wìÅâÉêÇçëÉå=Ñê=Éáå=cêÜëíÅâëëÜççJ
íáåÖ=~ìÑÖÉÑääí=ìåÇ=ëç=ïÉáíÉêK
Größenverhältnisse nutzen
^åÑ~åÖë= ëÅÜêáÉÄ= áÅÜI= Ç~ëë= oÉèìáëáíÉå= äáÉÄÉê= Éíï~ë= Öê∏≈Éê= ~äë= åçêã~ä= ëÉáå
ëçääíÉåK=a~ëëí=~ÄÉêÉáåí~êêÉë=dÉëÉíòIçåÇÉêåìêáåÉ=bãéÑÉÜäìåÖK=bë
ÖáÄí=åçÅÜ=ÉáåÉ=~åÇÉêÉ=jÖäáÅÜâÉáíI=ÇáÉ=dê∏≈É=ÇÉê=oÉèìáëáíÉå=ëç=ÉáåòìëÉíòÉåI
Ç~ëë=ÄÉëëÉêÉ=píçÅâÑçíçë=ÉåíëíÉÜÉåW=ìåÖÉïÜåäáÅÜÉ=dê∏≈ÉåîÉêÜ®äíåáëëÉK
fã=dêìåÇÉ=ÖáÄí=Éë=ÇáÉ=ÄÉáÇÉå=jÖäáÅÜâÉáíÉåI=ÉáåÉ=oÉèìáëáíÉ=îáÉä=âäÉáåÉê=çÇÉê
îáÉä=Öê∏≈Éê=~äë=Ç~ë=lêáÖáå~äì~ìÑÉåK=a~òì®Üäíìã=_ÉáëéáÉäáåáåòáÖÉê
báåâ~ìÑëï~ÖÉåI=áå=ÇÉã=Éáå=ÉáåÑ~ÅÜÉê=^éÑÉä=êáÉëáÖ=ïáêâí=çÇÉê=Éáå=êáÉëáÖÉê=^éÑÉä
áå=ÉáåÉã=åçêã~äÉå=báåâ~ìÑëï~ÖÉåK=lÇÉê=ÇêÉááÖ=wÉåíáãÉíÉê=ä~åÖÉ=_ìåíëíáÑíÉ
ãáí=ÉåíëéêÉÅÜÉåÇÉã=aìêÅÜãÉëëÉê=áå=âäÉáåÉå=háåÇÉêÜ®åÇÉå=çÇÉê=Éáå=âäÉáåÉë
jçÇÉääÄ~ìÜ~ìë=~ìÑ=ÉáåÉê=^êÅÜáíÉâíìêòÉáÅÜåìåÖK
Regionale und Branchenkenntnisse
aáÉ=píçÅâÑçíçÖê~ÑáÉ=áëí=ãáííäÉêïÉáäÉ=Éáå=áåíÉêå~íáçå~äÉê=j~êâí=ÖÉïçêÇÉåK=báå=áå
aÉìíëÅÜä~åÇ= ÑçíçÖê~ÑáÉêíÉë= jçíáî= ïáêÇ= Ü®ìÑáÖ= ïÉäíïÉáí= ~åÖÉÄçíÉåK= a~ë
ÄÉÇÉìíÉí=Ñê=éêçÑÉëëáçåÉääÉ=píçÅâÑçíçÖê~ÑÉåI=Ç~ëë=ëáÉ=êÉÖáçå~äÉ=råíÉêëÅÜáÉÇÉ
ÄÉá=ÇÉê=pÜççíáåÖéä~åìåÖ=ÄÉêÅâëáÅÜíáÖÉå=ãëëÉåK
tÉáÜå~ÅÜíÉå= çÇÉê= páäîÉëíÉê= ïáêÇ= áå= îáÉäÉå= i®åÇÉêå= Ö~åò= ìåíÉêëÅÜáÉÇäáÅÜ
ÖÉÑÉáÉêí=ìåÇ=àÉ=å~ÅÜ=o ÉÖáçå=âçããÉå=~åÇÉêÉ=oÉèìáëáíÉå=òìã=báåë~íòK=wìã
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