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Stoking Your Innovation Bonfire by Braden Kelley

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Chapter 3. Setting a Course Blindfolded: GOAL BLOCKAGES

Overview

Just as managers and employees need goals to know what to focus on and to help them be successful, organizations need innovation goals too. Clear innovation goals, when combined with a clear innovation strategy and a single-minded innovation vision for the organization, will maximize the instinctual innovation that emerges from employees and the intellectual innovation that occurs on directed innovation projects.

Let's take a look at the importance of innovation goals and how to set them. In Appendixes A and B you'll find a customer permission analysis approach and visual frameworks that may also help you come up with your innovation strategy and goals.

The Purpose of Innovation Goals

While an innovation vision determines the kinds of innovation that are appropriate to an organization, and an innovation strategy determines what the organization will focus on when it comes to innovation, it is the innovation goals that break things down into tangible objectives that employees can work toward. Let's look at Procter ...

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