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CHAPTER 7

Believe in a Simple Solution

Whether you believe you can do a thing or not, you are right.

—HENRY FORD, AMERICAN INDUSTRIALIST

“Nat, you don’t understand: This thing’s got a mind of its own.” I’ve been doing this work long enough that I have heard something like this more times than I can shake a stick at, about all kinds of problems. When people give human-like characteristics to inanimate objects, machines, and systems, they’re typically choosing to believe that there is not a simple solution to the problem—or even one at all.

I’ve heard such declarations about people, too: “They’re just not reasonable,” or “I’m just not good at this”; ...

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