STEALING SHEEP? Letterspacing lower case? Professionals in all trades, whether they be dentists, carpenters, or nuclear scientists, communicate in languages that seem secretive and incomprehensible to outsiders; type designers and typographers are no exception. Typographic terminology sounds cryptic enough to put off anyone but the most hard-nosed typomaniac. The aim of this book is to clarify the language of typography for people who want to communicate more effectively with type.
We see so much type that we sometimes stop looking. This is not necessarily a bad thing, as in the case of this sign, which tells us that we may not enter this street ...
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