Chapter 1. Type is everywhere
FF Unit Thin
HAVE YOU EVER BEEN to Japan? A friend who went there recently reported that he had never felt so lost in his life. Why? Because he could not read anything: not road signs, not price tags, not instructions of any kind. It made him feel stupid, he said. It also made him realize how much we all depend on written communication.
Works in most languages, avoiding tasteless mistakes: S for Salt and P for Pepper.
Picture yourself in a world without type. True, you could do without some of the ubiquitous advertising messages, but you wouldn’t even know what the packages on your breakfast table contained. Sure ...