Stop, Think, Go, Do

Graphic design focuses our eyes and mind on what

is already instinctively hardwired.

INFORM

“Knowledge is power,” Sir Francis Bacon wrote in 1597.

So, to inform an audience through designed messages

is to impart knowledge, which enables self-condfidence

and strength that leads to power. What better way to

influence behavior than to inform. Right? Therefore, this

book begins with a chapter devoted to designing frames

for the presentation of valuable (and not so valuable)

information. This is the broadest of the book’s categories,

since by definition the graphic designer’s single most

important job is to inform.

By processing information the receiver ...