Stop, Think, Go, Do

The language of advocacy has a common goal: alter behavior

and act upon instincts, whatever the outcome may be.

ADVOCATE

Designers create messages that rouse audiences to

support, and therefore engage in, an issue or event,

cause or mission—or anything else that falls under the

rubric of advocacy. Doing so is a large challenge. How

these messages are framed can mean the difference

between action and inaction. Activating the conscience

of an otherwise information-saturated segment of the

population is not as easy as it sounds. Beautiful typography

and elegant imagery are not always the most effective

motivators. Pleasingly designed compositions ...