Play adds dimension to design, enabling the viewer to
have more active participation in it.
PLAY
Here’s a fact everyone should know: design is play. Here’s a
command everyone should obey: designers must play!
Play is how we learn and teach others. “I use the term
play,” noted Paul Rand in Graphic Wit (1991), “but I mean
coping with the problems of form and content, weighing
relationships, establishing priorities.” He went on to assert,
“I don’t think that play is done unwittingly. At any rate
one doesn’t dwell over whether it’s play or something
more serious—one just does it.”
Rand’s last declaration, “One just does it,” is borne
throughout this ...
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