Cautionary messages force the receiver to go somewhere or
do something to avoid dangerous consequences.
CAUTION
This is an old but insightful joke: Two dimwitted (or
maybe just stoned) hunters were walking through the
woods when they found a sign that read, “Bear Left.”
So they went home!
Analyzing the joke seriously for a moment, one could
argue that the sign cautioned them not to hunt a dangerous
bear—and since she left anyway, they acceded and saved
their miserable hides. But, as the joke actually indicates,
they stupidly misread the sign and departed. Apologies
for killing the joke through overanalysis, but this tale
provides us with an object ...

Get Stop, Think, Go, Do now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.