be found and what they do. For those who need to know
more about Swiss ﬁnance and business, the mnemonic
words used throughout this document are guides to the data.
“The Politics of Science” “Shame”, and “Lies” (page 207)
are metaphoric typographic illustrations that compress
many visual ideas into the letters of the respective words.
Given that one picture is worth a thousand words, these
images may not provide facts and figures, but they enable
the reader to immediately comprehend the essential theme
of what is presented.
Given the same metaphoric principle, “It’s Never Too Late
To Get Where You’re Going” (page 209) for the School of
Visual Arts uses New York subway mosaics to signal that
this is, in fact, a poster that appears in the New York subway
stations. Another metaphoric approach, “The Person You Love
is 72.8% Water” (page 204), a useful piece of information if
there ever was one, is composed of lettering that literally
illustrates the message.
Traditional type specimens are the epitome of educational
messaging, for at once it must provide a literal showing and an
aesthetic display of the typeface in question. The samples for
Delvard Display (page 205) let the user know how to translate
the information—type sizes and weights—into functional data.
Obviously, there are various ways to be educated through
and by graphic design. Indeed graphic design arguably is
itself a portal to education. Milton Glaser uses the phrase
“to inform and delight” as a deﬁnition of what he does, and of
design. Perhaps it is more accurate to say, “educate and delight,”
since that is the essence of this kind of creative activity.
Client: Al Gore and the Alliance for Climate Protection
Agency: COLLINS: and The Martin Agency
Designers: John Moon, Mickey Pangilinan,
Brian Collins, CCO
Art Director/Creative Directors: Ty Harper, Raymond
McKinney, Sean Riley
Typographer: Chester Jenkins, Village
With time running out, Al Gore’s Alliance for
Climate Protection called on COLLINS: and
The Martin Agency to “make solving the
climate crisis everybody’s business.” Using
the inspiration “We the People …” the team
turns me into we, creating a transformational
logo that calls the masses to action. Within
months, hundreds of thousands call for a
stop, think, go, do