Stop, Think, Go, Do

Transformation is not more than making the real abstract

and vice versa. It is about taking something familiar and

making it serendipitous.

TRANSFORM

Plus ça change. Changing personal attitudes and beliefs,

working and living habits are transformative experiences.

Occasionally, a particular work of art can become a trigger

or serve as catalyst for transformation. Historically, this

has occurred often through music, dance, writing, and

painting. Perhaps less so with commercial art and design—

but never say never. For different individuals, certain

graphic designs or typographic treatments have trans-

formed the ways design is perceived and practiced. ...