We are grateful to Emily Potts, our editor, for her contin-
ued support and encouragement. Thanks also to Winnie
Prentiss, publisher, and Regina Grenier, art director at
Rockport Publishers. Much appreciation to Rick Landers
for the design of the book. Very special thanks to our
research associates at Mirko Ilic Corp: Agnieszka
Mielczarek-Orzylowski and Jee-eun Lee. And tips of the
hat to Farhan Ajram, Jean Shim, Ahmed Elmadah, Itohan
Edoloyi, Nikola Djurek, Dejan Krsic, Borut Vild, Krzysztof
Dydo. And thanks to Alissa Cyphers, our copyeditor.
Thanks also to the international array of designers,
illustrators, photographers, typographers, and art direc-
tors who have allowed us to use their work in this book
as examples of what makes us Stop, Think, Go, and Do!
—Steven Heller & Mirko Ilic
Steven Heller is the cochair of MFA Design (Designer
as Author + Entrepreneur) at the School of Visual Arts
in New York and the cofounder of MFA Design Criticism,
MFA Interaction Design, MPS Branding, and MFA
Products of Design. He is the “Visuals” columnist of the
New York Times Book Review, the “Graphic Content”
columnist for New York Times T-Style, and he writes a
column for the Atlantic Magazine’s “Life” section. He is
the author or editor of more than 135 books, contributor
to Eye, Print, and Baseline, and writes The Daily Heller
blog. He is the recipient of the 1999 AIGA Medal for
Lifetime Achievement and the 2011 National Design
Award “Design Mind.
Mirko Ilic is founder of Mirko Ilic Corp. in New York
City. He has received medals from Society of Illustrators,
Society of Publication Designers, Art Directors Club, I.D.
magazine, and Society of Newspaper Design. Ilic is
coauthor of The Anatomy of Design with Steven Heller
and coauthor of The Design of Dissent with Milton Glaser.
© 2012 Rockport Publishers
Text © 2012 Steven Heller and Mirko Ilic
First published in the United States of America in 2012 by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
All rights reserved. No part of this book may be reproduced in any form without writ-
ten permission of the copyright owners. All images in this book have been reproduced
with the knowledge and prior consent of the artists concerned, and no responsibility
is accepted by producer, publisher, or printer for any infringement of copyright or
otherwise, arising from the contents of this publication. Every effort has been made to
ensure that credits accurately comply with information supplied. We apologize for any
inaccuracies that may have occurred and will resolve inaccurate or missing informa-
tion in a subsequent reprinting of the book.
10 9 8 7 6 5 4 3 2 1
ISBN: 978-1-59253-766-2
Digital edition published in 2012
eISBN: 978-1-61058-389-3
Library of Congress Cataloging-in-Publication Data is available.
Design: Landers Miller Design
Cover Design: Landers Miller Design
Printed in China
Printed in Singapore

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